━ Portfolio · MMXXVI
AGENCY
DIRECTOR.
BUILDER.
Group Director at AdVenture Media, leading client services across two markets — paid-media strategy, analytical deep-dives, and the occasional full-site build for clients whose in-house team didn't have the bandwidth.
Built the agency's Philadelphia office from zero to eight. Currently overseeing ~$3M in monthly managed media spend across the client portfolio.
Media Planning.
Two projects · Premium DTC Relaunch · B2B Programmatic
Premium Sleepwear & Intimates Brand — Post-Acquisition Relaunch Strategy
Post-acquisition relaunch strategy for a premium sleepwear and intimates brand. Customer research, a 90-day phased roadmap, and a measurement framework that treats Shopify revenue (not GA4) as the source of truth.
Commercial Solar Client — ITC Programmatic Campaign Planner
Programmatic media plan for a commercial solar client racing against a federal tax-credit deadline. Data-led geo targeting and an interactive budgeting tool that runs the math both directions.
Analyses.
Three projects · PI Law · DTC Wine · DTC Mattress
Personal Injury Law Firm — Competitive Intelligence + Account Restructure
Mining $41.7M of Google Ads history from a former lead-gen partner for keyword-arbitrage signals, then translating the intelligence into a legal-services campaign restructure that holds the business-model gap constant.
DTC Wine Brand — Sampler Kit Cannibalization Analysis
Cannibalization vs. incrementality test for a DTC wine brand's new trial product. Applies actual COGS to flip the read on which customer is truly more profitable.
DTC Mattress Brand — Marketing Performance Analysis
40-month paid-media analysis for a DTC mattress brand. Diagnoses a three-year ROI decline via brand cannibalization, cart-value mechanics, and a single auditable HTML deliverable.
Web Design.
Three projects · Local Gym · Heavy Civil · Plastic Surgery
Note · The case studies below link to Vercel-deployed mock-ups of the design work — not the clients' production sites.
Logan Square Gym
Wix-to-Next.js rebuild for a Chicago neighborhood gym. Brand audit, design tokens, and a Sanity CMS the owners can edit without developer support.
David G. Roach & Sons
Site rebuild for a Massachusetts heavy civil construction company in business since 1992. Procurement-grade credibility without losing the owner-operated voice.
Dr. Kontantin Facelift — Miami Landing Page
Adaptation of an established NYC plastic-surgery landing page for a Miami location launch. Brand language carried forward, geography and SEO retooled for the Florida market.