Portfolio
Marketing operator.
Builder.
Quarterback.
Senior marketing leader at the intersection of offensive coordinator and launch quarterback — designing the systems that make complex campaigns executable, then running point on the cross-functional execution that gets them to market on schedule and intent.
Group Director at AdVenture Media. Built the Philadelphia office from zero to eight. Currently overseeing ~$3M in monthly managed media spend across the client portfolio.
Web Design
Logan Square Gym
Wix → Next.js migration for a Chicago neighborhood gym, with brand audit and Sanity CMS layer.
David G. Roach & Sons
Site rebuild for a Massachusetts heavy civil construction company — owner-operated, on the job since 1992.
Dr. Kontantin Facelift — Miami Landing Page
Adapting an established NYC plastic surgery site for a Miami location launch.
Analyses
DTC Wine Brand — Sampler Kit Cannibalization Analysis
Cannibalization vs. incrementality analysis for a DTC wine brand's new low-priced Sampler product. Tests whether the Sampler displaced flagship Box sales or created new demand — and builds the unit-economics case for what to do next.
DTC Mattress Brand — Marketing Performance Analysis
40-month paid media + revenue + GA4 analysis for a DTC mattress brand. Brand/Non-Brand mix targeting, cannibalization diagnostics, and cart-value mechanics — all in a single auditable HTML file the client can open and interrogate without dev support.