Commercial Solar Client — ITC Campaign Planner (StackAdapt)

StackAdapt Audience Capabilities

Toggle which audience segments to activate. Each type has different setup requirements, pool size estimates, and data costs. Selections flow into the Budget Planner and Campaign Summary.

Account note: the Client does not yet have a StackAdapt advertiser account. The Universal Pixel must be installed on the-client-domain before site retargeting, CRM matching, or lookalike audiences can populate. Allow 2–4 weeks for pixel-dependent audiences to reach minimum activation thresholds (~500 users). Keyword and contextual audiences activate immediately on launch.

Selected Audiences Summary

Toggle audience cards above to build your targeting stack.

CTV Channel Selection & CPMs

Select which Connected TV and streaming channels to include. Each channel has a different CPM driven by audience quality, exclusivity, and deal type. Selecting channels here updates the weighted average CTV CPM used in the Budget Planner automatically.

StackAdapt deal access: StackAdapt has negotiated private marketplace (PMP) deals with Disney/Hulu/ESPN through their buyer network, offering discounted rates compared to open auction. These rates are typically 10–25% below open market CPMs and include brand-safe, premium inventory. Deal access is confirmed and referenced in the Feb 25 call.

Premium / PMP Channels

CTV Blended CPM Calculator

Based on your selected channels and budget allocation. This blended CPM feeds directly into the Budget Planner.

$35.00

Weighted Avg CTV CPM

Channel	CPM	Alloc %	Contrib.

Adjust allocation % by editing the weight field on each channel card. Weights auto-normalize to 100%.

The blended CPM will auto-update the CTV CPM field in Tab 3 — Budget Planner.

Budget Planner

Choose your planning mode: enter a total budget to see projected reach and frequency, or enter a reach and frequency goal to calculate the required budget.

CPM Reference (edit to override — CTV auto-updates from Tab 2)

CTV CPM ($)

Blended from channel selection

OLV CPM ($)

Range: $12–$20 (pre-roll/outstream)

Display CPM ($)

Range: $3–$6 (banner/native)

Platform Fee %

StackAdapt tech margin (~15%)

3P Data Add-On ($)

Bombora: +$2–5 · Oracle: +$1–3

Campaign Inputs

Total Budget ($)

From call: $10,000 over 3-month flight

Audience Pool Size (users)

From call: estimated 5,000–7,000 ITC keyword searchers

Flight Duration (weeks)

12 weeks = ~3 months; deadline is July 4

Channel Mix

Adjust the budget split across channels. Total must equal 100%.

📺 CTV

50%

▶️ OLV

30%

🖥️ Display

20%

⚠️ Channel mix must total 100% to calculate accurately.

Recommended for this campaign: Lead with CTV (50–60%) for awareness, OLV (25–30%) for mid-funnel, Display (15–20%) for frequency and retargeting.

Projected Outcomes

$10,000

Total Budget

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Est. Reach

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Avg Frequency

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Total Impressions

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Blended CPM

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Weekly Freq / User

Channel Breakdown

Channel	Budget	Eff. CPM	Impressions	Mix

Monthly Pacing

Period	Message Theme	Budget	Channel Emphasis

Scenario Comparison

Scenario	Budget	Reach	Frequency	Impressions	Blended CPM

Campaign Summary

Full campaign overview based on your audience selection, channel choices, and budget inputs. Print or save as PDF using the button below.

Campaign at a Glance

Selected Audiences

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Selected CTV Channels

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Full Media Plan

Channel	Format / Inventory	CPM	Budget	Impressions	% Mix

Setup Checklist

#	Task	Owner	Notes / Dependency
1	Create StackAdapt advertiser account	Adventure PPC	Request via StackAdapt sales — needed before any setup
2	Confirm PMP deal access (Disney/Hulu/ESPN)	Adventure PPC + StackAdapt AM	Discounted rates through StackAdapt buyer network; confirm availability
3	Install Universal Pixel on the-client-domain	Client Dev / GTM	Required for site retargeting, CRM match, lookalike — install ASAP
4	Build ITC keyword search retargeting audience	Adventure PPC	Provide keyword seed list; activates within 24–48 hrs; allow pool to grow
5	Upload CRM email list (if available)	the Client + Adventure PPC	Hash before upload; need 1,000+ records for match rate significance
6	Source / produce 30-sec CTV creative	Client Creative Team	Required to run CTV — 15-sec cut from same spot works for OLV
7	Produce display banner set	Client Creative Team	Required sizes: 300×250, 728×90, 160×600, 320×50 (mobile)
8	Configure household graph / cross-device sync	StackAdapt AM	Links mobile → desktop → CTV per household; enables unified freq cap
9	Set frequency caps per channel	Adventure PPC	CTV: 2–3/wk; OLV: 3–4/wk; Display: 5–7/wk per user
10	Set up holdout group (10–15% of audience)	Adventure PPC	Enables incrementality / lift measurement at end of flight
11	Configure view-through attribution window	Adventure PPC	Recommended: 14–30 day VTA window for CTV; 7 days for OLV/Display
12	Campaign launch (target: early April 2026)	Adventure PPC	Allows 8+ weeks of flight before July 4 safe harbor deadline